Challenge
Cachet’s standard range needed a refresh to stay relevant and desirable, especially for younger consumers. The brief was to modernise the look while retaining the recognizable Cachet brand identity. The goal? Make it feel more premium and appetising - without losing its mainstream accessibility.

Solution
At DesignRepublic, we helped craft a visual system rooted in softness and indulgence. Bubbly shapes echoed the chocolate’s melt-in-your-mouth texture, while refreshed colours and subtle gold accents introduced a hint of premiumness. The typography was simplified for clarity and impact, giving the packs stronger shelf presence while keeping the brand familiar and approachable. Partners Client: Kim’s Chocolates Studio: DesignRepublic Role: Visual identity & packaging design

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Studio - DesignRepublic
Role - Packaging Design