With an annual turnover of Rs 12,000 crore plus, Cipla is a leading pharmaceutical global company that prides itself on technological innovation and accessible healthcare.

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Our challenge was to maintain the logo still giving it a new twist and building a strong visual language

We took a static logo, that was blockish in form, and brought it back to its natural simplicity. By taking the original form and modifying it down to its core – the triangle( the strongest 2D structure) we were able to achieve a clear bold voice. The triangles can now be identified with the original logo, and still take on new forms. It’s become a symbolic voice for the brand to say more and do more. The playful nature of the triangles allows us to create a new brand vision that is now dynamic and fun.

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Created as a part of the team at SNM Design Studio