In collaboration with ROOK/NYC. I helped create the branding and packaging design for Shrubbly to tell a story about preserving the spirit of wildness and authenticity that comes from this Vermont farm-based brand. The colour palette serves to highlight the ingredients and stand apart from its competitors that take a youthful, bright coloured approach. I also helped develop and extend the illustration style inspired by Anat Pri-Tai.

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Studio - ROOK/NYC

Creative Director - Mark Christou

Illustration Origination - Anat Pri-Tal